Optim Fire Essentials Pty Ltd, established in Melbourne, Australia in 2013, is a leading fire protection solution company that provides innovative fire escape and suppression products to the public and fire professionals, as well as communities. As the first fire protection company to offer water-based, Fluorine-free firefighting agents in Australia, we take pride in our commitment to safety and innovation.

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Through years of research and development, we have developed Fire Away - a revolutionary and Australian-made hand-throwable fire suppression and fire escape aid. Fire Away substantially increases survival chances and significantly reduces damage caused by fire accidents.

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Our unique, patented, eco-friendly (PFOA, PFOS, and PFAS-free) firefighting agent has been proven to be more efficient and cost-effective in tackling Class A and Class B fires compared to traditional agents. It is also highly efficient in preventing thermal runaway events and may be a possible solution for lithium-ion battery-related fires, such as those in electric vehicles.

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Fire Away has been successfully patented in all major countries worldwide, including Australia and the United States.